Michelle Shen
Growth Marketer
The Inside Scoop
What is your profession? What do you love most about your job?
I am a growth marketer by trade working with both large and small digital brands alike to tackle some of their biggest growth challenges. I love that growth is not linear – what works for one brand may not work with the other, so it requires collaboration and creative problem solving to produce the most impactful results
Why are you interested in cooking and food education?
I love the artistry of cooking, and I love that food creates community, experiences, and cultures. I don’t think food education is emphasized nearly enough in our school systems, it certainly wasn’t the case for me growing up, so I love that Sprouts offers a fun way for young people to learn cooking fundamentals.
What first made you interested in food?
I’ve always loved to eat, and as a Los Angeles native with parents who also love to eat, I’ve had the great pleasure of experiencing LA’s robust food scene for as long as I can remember.
What is the connection between your work and the advising you do for Sprouts?
I’m currently helping Sprouts with their digital marketing strategy, particularly as it relates to their new Virtual Cooking Class series.
Why do you think the work that Sprouts is doing is important?
Arming kids with the knowledge to cook healthy meals in a fun and delicious way is a fantastic intro to food education, which I believe can have an enduring influence on an individual’s consumption habits.
What is the most interesting thing you’ve learned from working with Sprouts?
It warms my heart to see how many like-minded and motivated individuals there are who are willing to donate their time and energy towards a cause that we all support.
Why is it important for kids to learn how to cook?
It’s empowering to know how to feed yourself and your loved ones; teaching kids the skills needed to prepare healthy meals can set them on a path of living healthier and sustainable lifestyles.
What was one of the most rewarding experiences you’ve had as a Sprouts fan?
Being able to tie my professional skills to a meaningful cause that speaks to me is a rewarding experience in itself ?
